It’s your Country, enjoy it!


It’s your Country, enjoy it!


by Teboho Masakala




South Africa is endowed with beautiful landscapes, beaches, mountains and wildlife and has a lot to offer. South Africa's rich history also attracts tourists to our shores, however it is important that South African citizens take a "shot left" and tour their own country. 
The “Its your Country, Enjoy it” campaign by SA Tourism is aimed at encouraging South African’s to be tourists in their own provinces, cities and country and to tour and experience the hidden treasures South Africa has to offer.


SA Tourism partnered with Metro FM on their 'Heatwaves' national music shows to engage with those attending the show and give them first hand info about South Africa. The set up of stalls makes it easy for people to get first hand info about South Africa in general as well as its tourism attractions, especially focusing on so-called small places.
SA Tourism took members of both the Free State and Johannesburg media on an official media tour to experience the beauty that is South Africa, from 16-17 November. The trip saw a “shot left” taken to Gauteng, North West and Bloemfontein where the activation stalls were set up during the Metro FM Heat Wave Bloemfontein edition on 17 November 2019.


The first stop was in Midvaal (Gauteng) at Karma Ranch where tubing (floating on top of an air filled tube while using hands to paddle and move forward and backward in the water) and tricycle activities were enjoyed. The second and third stop was the North West and Free State where the rich history of Parys, Bloemfontein and Vredefort Dome (North West) was experienced.

According to Sherry Williams, the Marketing and Communication Officer at SA Tourism, "It is important that South African’s take advantage of the rich history in their own backyard and enjoy their country in the same way international tourists do. Not only will they be domestic tourists but they will also grasp the rich history, provinces and places that SA possesses, which they can pass to upcoming generations.

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